TAG NOT PLAYING GAMES: WATCH MAKER LAUNCHES NEW AD CAMPAIGN

          Swiss watch maker TAG Heuer "is launching its biggest"
     ad and marketing campaign ever this week "by mixing avant-
     garde fashion swagger with famous athletes," according to
     Teri Agins of the WALL STREET JOURNAL.  TAG Heuer is kicking
     off its $12M campaign by "staging" a traveling photo exhibit
     designed by fashion photographer Peter Lindbergh that
     "features arty shots of famous athletes dressed in specially
     created designer clothes that incorporate the look" of the
     company's Link watch.  Athletes showcased in the exhibit
     include Boris Becker, sprinter Marion Jones and Brazilian
     soccer player Leonardo, who will also be present to meet
     with journalists (WALL STREET JOURNAL, 10/15).  Becker and
     TAG Heuer President Susan Nicholas were interviewed by
     CNN/fn's Beverly Schuch on last night's "Biz Buzz" about the
     company's campaign and its new Link watch product. 
     Nicholas, asked if "we'll see more sports figures and
     fashion designers together": "Well, they seem like a good
     marriage -- each inspiring the other" ("Biz Buzz," 10/14).