The new partnership between the NFL QB Club and Pseudo
Programs (See THE DAILY, 10/13) will result in the QB Club
receiving shares of stock and warrants in Pseudo in return
for its undisclosed investment, which industry analysts
estimate at $4-6M, according to a REUTERS report. Paul
Kagan Associates Internet analyst Jae Kim said that the QB
Club's stake "could rise to as much as" $20-30M if Pseudo
goes public. The deal is said to be a "good fit" for Pseudo
because the quarterbacks "bring a well-known presence to the
company." Kim: "I think it is a great arrangement. It
gives an immediate brand and immediate legitimacy to
Pseudo." QB Club Chair Bernie Kosar, on the deal
establishing a specific QB Club lifestyle-oriented channel
on Pseudo.com: "We just don't want to jump into the Internet
for the Internet's sake. We want to be involved in first-
class companies that have a proven track record and are
going to do things the right way" (REUTERS, 10/13).
BEER.COM: Blue Jays Owner Interbrew, in conjunction
with Total Sports, Internet Sports Network, Webpersonals.com
and Core Audience Entertainment, launched beer.com, a Web
site which describes "all the fun things associated with
beer," including sports (Beer.com).
