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NLCS METS-BRAVES GAME ONE EARNS 11.8/19 OVERNIGHT ON NBC

          Last night's Game One of the Mets-Braves NLCS earned an
     overnight Nielsen rating of a 11.8/19 on NBC, up 15% from
     '98's Indians-Yankees ALCS Game One on NBC.  The game earned
     a 34.1/47 in Atlanta and a 24.3/35 in N.Y. (THE DAILY).  USA
     TODAY's Rudy Martzke gives NBC's telecast a B+ and writes
     that the net "showed it was ... ready for the" LCS, as Bob
     Costas and Joe Morgan "demonstrated the team work missing
     last year," and the net "scored with numerous replays" (USA
     TODAY, 10/13).  NEWSDAY's Steve Zipay writes under the
     header, "A Quality Start To NBC Coverage" (NEWSDAY, 10/13). 
          DISSECTING MANIC MONDAY NIGHT: Final national ratings
     show that Monday night's Jaguars-Jets game on ABC generated
     a 10.4 rating, while the Red Sox-Indians ALDS Game Five
     earned a 9.0 (THE DAILY).  In Boston, Game Five peaked with
     a 39.0/68 rating around 11:00pm ET, while "MNF" earned a
     2.6/4 (BOSTON GLOBE, 10/13).  After Cleveland and Boston,
     Providence was the third top-rated market for Game Five with
     a 23.1, Hartford at 21.3 and N.Y. with a 15.8 (BOSTON
     HERALD, 10/13).  USA TODAY's Rudy Martzke reports that the
     9.0 "lifted the Fox/NBC overall divisional playoffs average
     to 6.9, 5% below last year's 7.3" (USA TODAY, 10/13).  DAILY
     VARIETY's Tom Bierbaum reports that the 9.0 rating "saved
     the first round of the playoffs from lowest-ever primetime
     Nielsens and has given the upcoming league championship
     rounds of the playoffs a pair of dream matchups."  Red Sox-
     Indians earned a 4.9/13 among adults 18-49, while Jags-Jets
     drew a 6.5/17 among the same group.  It was the second-
     lowest "MNF" rating ever, "beating only" an '86 game which
     went up against Game Seven of the Red Sox-Mets (DAILY
     VARIETY, 10/13).  In N.Y., Richard Sandomir reports that
     during Monday's competitive sports TV schedule, the N.Y.
     market "opted for baseball over our very own Jets," as the
     Red Sox-Indians earned a 15.8, and Jags-Jets earned a 9.6. 
     Sandomir: "Baseball outrated football in half of the
     country's top 10 markets."  Looking at both series, NBC
     Sports Chair Dick Ebersol said, "I don't think you could
     have better League Championship Series matchups than the
     ones we have."  But Sandomir adds that "despite the one-
     market frenzy of a Subway Series, a New York-New York
     matchup is not NBC's greatest wish.  Having one team in a
     market is often enough ... and having a strong geographic
     counterbalance is helpful" (N.Y. TIMES, 10/13).  A
     WASHINGTON POST editorial states that while there were
     "many" who thought MLB's implementation of the Wild Card was
     "a bad thing," this year, "the second-place teams are
     stealing the show" (WASHINGTON POST, 10/13). 

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