FALCON MASCOT IN THE DOGHOUSE AFTER SPOOF ON NFL SPONSOR UPS

          UPS officials "weren't amused" two weeks ago during the
     Ravens-Falcons game at the GA Dome when the Falcons' mascot
     Freddie "donned a [UPS] uniform and bumbled his way through
     a package-delivery routine," according to Mollenkamp & Jaffe
     of the WALL STREET JOURNAL, who write that the Atlanta-based
     company is an NFL sponsor and part of the Falcons' deal
     "sometimes includes Freddie delivering a game ball to a
     Falcons fan."  During his skit, Freddie also dropped a large
     box marked "Fragile/This End Up" several times and sat on
     the box and crushed it.  Though the act "got a laugh from
     the crowd," UPS Marketing Manager Jim Lynch said that the
     routine "will not be done again."  Falcons VP/Marketing Rob
     Jackson: "We have talked to Freddie.  We have resolved the
     situation."  Lynch is "satisfied" with the team's response
     and said that the incident "is not indicative of our
     relationship with the Falcons" (WALL STREET JOURNAL, 10/13).