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NHL TO BRING HOCKEY TO THE PEOPLE AT TORONTO ALL-STAR GAME

          NHL Commissioner Gary Bettman was in Toronto yesterday
     and unveiled an "elaborate schedule of events" for the 2000
     All-Star Game, according to USA TODAY's Kevin Allen, who
     writes that events will begin on January 21 and culminate
     with the February 6 All-Star Game.  Among the league's All-
     Star initiatives is a Canadian outdoor pickup game that will
     run 24 hours a day starting January 31 "until a team is no
     longer able to put enough players on the ice," and a
     February 4 exhibition game between the Canadian and U.S.
     women's national teams.  Allen, on Toronto serving as host
     of the event: "It made no sense to be anywhere else" (USA
     TODAY, 10/13).  The NATIONAL POST's Alan Adams writes that
     the event "will be like no other, and it will be difficult
     to beat."  The NHL's schedule of events is "ambitious," and
     the league is "reaching out to the hockey community at all
     levels" to help mark the event (NATIONAL POST, 10/13).
          TICKET MASTERS? In Toronto, Mark Zwolinski writes that
     tickets to the All-Star Game "will be split" between the
     league and Maple Leafs season ticket holders, "freezing out
     the general public."  Maple Leafs Senior VP/Business Tom
     Anselmi: "With the methodology we have (of dividing the
     number of tickets) it was going to be very tough.  We hope
     we've come up with the fairest possible way."  The NHL "will
     take up to" 8,000 of 18,800 seats at Air Canada Centre. 
     Meanwhile, for Maple Leafs season ticket holders, those
     whose subscriptions dated from '30-'60 "will be offered two
     tickets" to the Saturday skills competition, and Sunday's
     All-Star game.  Those with subscriptions date after '60
     "will be involved in a random draw" (TORONTO STAR, 10/13). 
     Also in Toronto, David Shoalts notes that tickets will now
     be sold separately for Saturday's and Sunday's events. 
     Previously, one All-Star Game ticket granted admission to
     all events.  Tickets for Saturday's events range from C$75
     to C$90, while Sunday's All-Star Game tickets are priced at
     C$160 and C$185 (Toronto GLOBE & MAIL, 10/13).  Anselmi:
     "It's a time when you wish the [Air Canada Centre] seated
     40,000, not 18,800.  We certainly hope we're not (alienating
     the public)."  Maple Leafs President Ken Dryden, who sent a
     letter to season ticket holders explaining the situation:
     "(The ticket issue) was like putting a square peg in a round
     hole.  We looked at it a long time.  This was the only
     resolution we could see" (TORONTO SUN, 10/13).
          HITTING THE ICEWAYS: The NHL, along with hockey apparel
     company CCM, unveiled the official team jerseys for the
     event.  The jerseys are highlighted by contrasting
     goalie/skater jersey colors and patterns, similar to the
     different colored jerseys worn by soccer goalies and field
     players.  They also include knitted inserts throughout the
     center of the jersey featuring the official NHL shield,
     along with the striped look of a typical rugby jersey.  They
     will be available at sporting goods stores and hockey
     specialty shops (CCM).  The NHL and Action Sports America
     used two 15-foot jersey replicas to make the presentation.
     The replicas will be at retail stores this season (ASA). 
          ANYBODY HOME? HELLO, MR. MAYOR! In Toronto, Bill
     Lankhof writes that while Toronto Mayor Mel Lastman joined
     NHL Commissioner Gary Bettman at yesterday's press
     conference, "it would have been a nice gesture if [someone]
     had woken him up before he got there."  When thanking
     Bettman, Lastman turned and said, "It is Gary isn't it?" 
     Lastman then tried to promote the event and stopped to ask,
     "It's in February isn't it?"  But Lankhof gives Bettman
     kudos as he later went to the podium, turned to Lastman and
     "deadpans," "It is mayor, isn't it?" (TORONTO SUN, 10/13).  
     

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