Rebranded Memphis Open Cuts Ticket Prices Churchill Downs Adding VIP Area For Owners WTA Finals Exceed Allaster's Expectations PBR Gets Bump From Retiring Bull Secondary World Series Tix Prices Ebb Keeneland Limits Tickets To '15 Breeders' Cup F1 Could Head Back To Vegas Tour Of California Announces Host Cities World Series Tickets Reach Record High Marketing Symposium: Global Sports Events
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Published October 13, 1999
The U.S. Figure Skating Association (USFSA) announced that Dallas will host the 2003 National Championships, with the AmericanAirlines Center serving as the main venue. Dallas beat out Minneapolis and St. Louis in a vote of the USFSA's BOD. Todd Bromley, who chaired the local organizing effort, says the event "will bring an estimated" $40-50M in revenue to the area (DALLAS MORNING NEWS, 10/12)....In Miami, Pedro Acevedo wrote that the Breeders' Cup at Gulfstream Park "promises to pump $100 million into the local economy and to thrust South Florida into the international spotlight by bringing some of the world's best horses to compete" (MIAMI HERALD, 10/11). Meanwhile, Churchill Downs announced that it will charge 28% more at next year's Kentucky Derby "for the hot seats near the finish than those on the first turn." Churchill Downs VP/Communications John Asher: "The market tells you that Derby seating was really underpriced compared to other sporting events." Ticket increases have Millionaire's Row seats at $450-500, up from $400; First-floor box seats at $85-95, up from $75-85; grandstand bleacher seats at $50-65, up from $42-55. Asher added that "most Derby tickets are handed down from year to year ... and only about 1,000 change hands every year" (LEXINGTON HERALD-LEADER, 10/9).