Acushnet, manufacturer of Titleist golf balls and golf
clubs, and IMG have reached a new multi-year equipment deal
with Tiger Woods. Acushnet has also withdrawn its complaint
against Nike alleging false advertising and contract
interference involving Woods (See THE DAILY, 7/7) (IMG).
GOLFWEEK puts the agreement at five years (GOLFWEEK, 10/10).
HAS JAMISON HIT A GOLDEN STATE? In S.F., Jorge Ortiz
wrote that Warriors F Antawn Jamison "figures prominently"
in the team's new ad campaign, as he is "the first player
they mention when talking about better days ahead and the
most visible one in their TV ad. Clearly, he's being
portrayed as the new face of the Warriors." Ortiz wrote
that Jamison comes across as "engaging and caring, confident
yet deferential" (S.F. EXAMINER, 10/9).
PECA TOPS THE BUFFALO MARKET: Sabres C Michael Peca and
his wife Kristin are appearing together in a pair of 30-
second TV ads for upstate NY supermarket Tops Markets. The
couple's contract with Tops "will also see them champion
their favorite charity causes." Tops spokesperson Stefanie
Zakowicz, on the Pecas: "They really symbolize today's
young, busy family" (BUFFALO NEWS, 10/8).
MORE NAMES: In St. Paul, Robbi Pickeral wrote that the
theme for Nike's "Fun Police" series came from T'Wolves F
Kevin Garnett. Garnett, on his relationship with Nike: "I
have a lot of ideas for stuff I think is cool. I have a lot
of ideas just off the top of my dome, and they want to know
them. So I come in and talk to them about different things"
(ST. PAUL PIONEER PRESS, 10/10)....CA-based Black Ice Golf
has given Raymond Floyd a 10% equity stake in the company as
part of his endorsement of their irons. Black Ice Dir of
Operations Bob Sillers: "This industry is driven by
advertising. I wish it wasn't, but it is. People buy what
tour players play" (SAN DIEGO UNION-TRIBUNE, 10/9).
