Vespa Sport Drink, which is made with "wasp spit," is
"being investigated" by the Canadian government to "see if
the health benefits promised" by its distributor Jeff
Chlopan are "within the law." Chlopan said that 70 NHL
players use the product, although the Canucks have prevented
him from selling the drink to them. Choplan's Web site
includes an endorsement from Rangers RW Theo Fleury that
reads, "Great product. Feel like I can skate all day"
(Vancouver PROVINCE, 9/26)....Online horse racing wagering
company Youbet.com has named the Syndicate, a network of
partnerships that Ogilvy & Mather has with seven shops, to
handle its estimated $15M ad account. WongDoody handles
creative, while Ogilvy handles direct marketing and media
(WALL STREET JOURNAL, 9/27)....MLB has launched its "MLB
Authentic Collection," its new on-field uniform apparel. As
part of the program, licensee Majestic will launch a new
jacket to be worn by all playoff teams this year which will
also be available at retail (MLB)....In UT, John Robinson,
on John Elway's appearance in the Coors ad campaign: "What a
terrible way to embark on a new [career]. ... This isn't
about the right to appear in commercials, it's about
judgement. On the field of common sense Elway just threw an
interception" (DESERET NEWS, 9/26).
