A special issue of AD AGE list adidas and ESPN among
its "Top 21 Brands Of The 21st Century." On adidas:
"They're regaining street cred as the swoosh loses ground."
On ESPN: "With its cable networks, magazine, books, Web site
and restaurants, ESPN already is the king of convergence"
(AD AGE, 9/20)....John Daly, on being dropped by Callaway:
"It's sad, but I think it's great to be free. Granted, I
could go out and lose everything (by) gambling and drinking,
but there's no sense in denying it. It's in my blood" (GOLF
WORLD, 9/24 issue). For more on Callaway, see (#30).
...Tennis Canada is seeking sponsorship support after being
sanctioned to stage a WTA Tour Tier III event in Vancouver
beginning next August (Tennis Canada)....Royals OF Johnny
Damon declined an offer by Watson's Pools & Spas to do a
commercial with Watson's spokesperson, Jennifer Eichler.
Royals Senior Dir of Communications Jim Lachimia: "Johnny,
being married and having two children, probably didn't think
the image would be good if he was floating around a pool
with (Eichler)" (K.C. STAR, 9/24)....CNBC's Jerry Cobb noted
that the "ad-buying binge" of dot-com companies is "driving
up" the price for TV ads by more than 10% (CNBC, 9/23).
