Yankees GM Cashman Profiled As Underestimated NFL Reluctant On Long-Term "TNF" Deal Time Inc. Sports Adds Patty Hirsch Super Bowl Ad Sales Pacing Well For CBS Future Of USA Pro Challenge Looks Murky Winston-Salem Open Poised To Turn Profit Sharapova To Debut Exhibition Event In L.A. Beach Volleyball Event Sees "Rowdy" Crowd Woods Drives Wyndham Ratings Tiger Effect In Full Force At Wyndham Championship
EVENTS & ATTRACTIONS NOTES
Published September 24, 1999
Over 200,000 spectators and athletes attended the inaugural Gravity Games in Providence, RI, which concluded September 12. NBC Sports will air taped coverage of the event over five consecutive Sundays beginning October 3 (Advantage Int'l). A Providence JOURNAL editorial notes the "publicity bonanza" for the event "doesn't really start until next month," when NBC airs the Games. RI Sports Council Dir John Moussea said that he expects the Games' impact "to approach the $25 million estimated when the event was announced last year" (Providence JOURNAL, 9/24). PGA SHOW: In L.A., Jerry Crowe wrote on next week's '99 PGA Int'l Golf Show in Las Vegas and stated that "several of the industry's big guns" are "starting to question whether the golf-equipment industry really needs two major trade shows each year." Orlando's PGA Merchandise Show, which attracted a record 1,406 exhibitors and more than 50,000 people last year, is considered "the king of golf shows," and its "tremendous success" seems to have "put the squeeze on the Las Vegas show, which draws about 800 exhibitors." But Reed Exhibition, which holds the rights to both shows, said that 60% of the Las Vegas show attendees "do not attend the Orlando show" (L.A. TIMES, 9/23). SI'S BIG NIGHT: Yankees SS Derek Jeter, model Heidi Klum and members of the N.Y.-area Boys & Girls Club took part in a photo op Wednesday promoting the December 2 "Sports Illustrated's 20th Century Sports Awards." The SI Awards Show will make a contribution to sports and literacy programs at Boys & Girls clubs nationwide after the event, which airs on CBS live beginning at 9:00pm ET (SI).