Fox Sports' promo campaign for its MLB coverage that
will air through October features creative from Seattle-
based Honkworm Int'l that was "originally developed for the
Internet, marking what may be the first" national TV ad
campaign to feature Web animation, according to Laurie
Freeman of AD AGE. In conjunction with WongDoody, Honkworm
"turned" 130 30-second spots developed to air on the Web
"into 13 master spots, which were customized for specific
markets and teams." The spots use "Monty Python-type humor
and wacky animation" and feature Honkworm's "two fish-at-a-
bar characters" mixing with real MLB players. FSN VP/
Marketing Kurt Schneider, on the spots: "We did one campaign
that we could customize for 13 different baseball teams,
complete with announcers, voice-overs, logos, caps,
uniforms, backgrounds" (AD AGE, 9/20).
FOX'S PRIORITY: L.A.-based Priority Records, in
conjunction with Fox Sports, has created its first sports-
driven compilation album, called "Game Time!" The record,
to be released September 28, features 19 tracks from artists
such as Ice Cube, Snoop Dog and Sugar Ray (Priority).
