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DOLLARS AND SENSE: COLANGELO BRINGS IN $24M IN NEW CAPITAL

          Faced with a "cash crunch," the D'Backs have
     "collected" another $24M from the team's limited partners,
     who now have $198M invested in the franchise, according to
     Muller & Gomez of the ARIZONA REPUBLIC, who wrote that the
     "move was driven by dwindling season ticket sales, which
     fell by 9,000."  D'Backs Managing General Partner Jerry
     Colangelo said that the team's shortfall this season could
     reach $15M, compared to the team's "original projections"
     between $5-10M.  The $24M was "needed to meet operational
     costs" like player salaries, minor-league operations and
     front-office expenses.  Colangelo: "Basically, we had a cash
     need.  We could have gone to a bank or the partners.  We
     went to the partners."  Muller & Gomez also reported that
     five of the 29 partners "chose not to invest, diluting their
     ownership."  Those who made additional investments "now have
     about" $7M each in the team, while "those who didn't" have
     about $6M.  Colangelo "refused to identify" investors who
     didn't invest more and he "doesn't anticipate needing to go
     back" to the partners again: "We're hopeful that if we can
     finish this season on a positive note and hopefully get into
     postseason play that there's going [to] be some positive
     responses for next season" (AZ REPUBLIC, 9/19).
          UNDER ONE ROOF? The SPORTSBUSINESS JOURNAL's Daniel
     Kaplan reports that Colangelo is "mulling placing his sports
     and entertainment assets under a single corporate roof,"
     which could make the franchises "more attractive to an
     outside investor."  After he consulted with Wall Street
     "professionals," Colangelo said that the Suns are worth
     $300M (SPORTSBUSINESS JOURNAL, 9/20 issue).

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