U.S. OPEN RATINGS TREND: WILLIAMS/AGASSI BOOST CBS NUMBERS

          CBS earned a 3.5/10 final Nielsen rating for its
     coverage of the U.S. Open, up 52% over last year's average
     of a 2.3/7.  Boosted by the play of the Williams sisters and
     Andre Agassi's championship, CBS earned its highest for the
     event since '91.  Meanwhile, ratings on USA Network were up
     11% over last year, with an average of 851,000 HHs overall. 
     Primetime coverage was up 8%, to an average of 1.1 million
     HHs.  The following is a breakdown of CBS' final weekend
     ratings compared to '98 (THE DAILY): 

       MEN'S      MEN'S    MEN'S   WOMEN'S   WOMEN'S    WOMEN'S 
       SEMI #1   SEMI #2   FINAL   SEMI #1   SEMI #2    FINAL
'99     2.6/9     4.2/12   6.3/13   3.7/11    5.5/13    6.3/16 
'98     2.2/7     3.1/8    2.7/6    2.3/8     2.1/6     3.1/9
% +/-   +18%      +35%     +133%    +61%      +162%     +103%