The following lists final national and cable Nielsen
ratings from recent sporting events (THE DAILY):
EVENT DATE NET TIME RAT/SHR
U.S. Open: (Women's Semis) 09/10 CBS 4:00-6:15pm 3.7/11
U.S. Open: (Women's Semis) 09/10 CBS 6:15-8:15pm 5.5/13
NCAA Football: (regional) 09/11 ABC 3:30-6:00pm 5.1/13
NCAA Football: (regional) 09/11 ABC 8:00-11:00pm 6.0/13
U.S. Open: (Men's Semis) 09/11 CBS 11:00am-1:30pm 2.6/9
U.S. Open: (Men's Semis) 09/11 CBS 1:30-4:30pm 4.2/12
U.S. Open: (Women's Final) 09/11 CBS 4:30-7:00pm 6.3/16
"MLB on Fox": (regional) 09/11 Fox 1:30-4:00pm 3.0/8
U.S. Mountain Bike Champ. 09/11 NBC 4:00-5:00pm 0.9/2
Man-o-War/Gazelle Handicap 09/11 NBC 5:00-6:00pm 1.3/3
Senior PGA: Comfort Classic 09/12 ABC 3:00-6:00pm 0.9/2
NFL on CBS: (regional) 09/12 CBS 1:00-4:30pm 11.1/27
U.S. Open: (Men's Finals) 09/12 CBS 4:30-8:15pm 6.3/13
NFL on Fox: (regional) 09/12 Fox 1:00-4:00pm 6.8/16
NFL on Fox: (Vikings-Falcons) 09/12 Fox 4:00-7:30pm 13.4/27
Ryder Cup Preview 09/12 NBC 3:00-4:00pm 0.7/2
U.S. Gymnastics Champ. 09/12 NBC 4:00-6:00pm 1.6/4
"MNF": (MIA-DEN) 09/13 ABC 9:00-11:30pm 16.1/27
US COV
CABLE PROGRAM DATE NET AREA AREA SHR 000
MLB on ESPN: Braves-Reds 09/01 ESPN 1.3 1.6 3 1266
NCAA Football: (OR-MI ST) 09/02 ESPN 1.9 2.5 4 1954
NCAA Football: (WYO-TENN) 09/04 ESPN2 1.2 1.8 4 1197
NASCAR: Pepsi Southern 500 09/05 ESPN 3.5 4.6 12 3563
NASCAR: Pepsi Souther 500 (rain) 09/05 ESPN 2.7 3.5 8 2722
MLB: Yankees-Angels 09/05 ESPN 1.6 2.1 4 1623
For broadcast numbers, one ratings point = 1,008,000
homes. For cable, "Cov. Area" = % of homes tuned in to that
program in that network's universe of subscribers.
RATINGS NOTES: CBS' single-game opening-week coverage
of the NFL was up 35% over last year's opening-week
doubleheader, which earned an 8.2/21 (CBS). Fox's NFL
doubleheader action averaged a 9.9/22, which is even with
last year's single-game opener (Fox)....CBS SportsLine's Bob
Keisser reports that "Fox NFL Sunday" pregame show earned a
4.6 rating, while CBS' "The NFL Today" earned a 3.2 and
ESPN's "NFL GameDay" earned a 2.1. The numbers "translate
into about" 9 million homes. Keisser: "If this isn't proof
of the viability of an all-NFL cable channel, then nothing
else is. All three pregame shows were credible" (CBS
SportsLine, 9/17). Meanwhile, in Long Beach, Keisser
reports that the "notion" that NFL ratings are "in a
decline" in L.A. is "just not true." Keisser notes that the
combined rating for the early game last Sunday on Fox and
CBS was a 16.6/44, meaning that 44% of all TVs in use were
watching the NFL (Long Beach PRESS-TELEGRAM, 9/17). In
Houston, David Barron compares week-one NFL ratings in L.A.
and Houston (HOUSTON CHRONICLE, 9/17).
NET HOUSTON L.A. NATIONAL
FOX 14.5/(248,254) 8.5/(444,950) 9.9/(9,979,368)
CBS 5.5/(94,165) 9.7/(507,765) 11.1/(11,188,898)
ESPN 4.5/(77,044) 5.6/(293,143) 7.3/(7,358,524)
ABC 16.3/(279,072) 16.8/(879,429) 16.1/(16,229,073)
