AD AGE lists its "Media Mavens," which "salutes media-
buying insiders whose opinions, innovations and clout
influence the business." Among the "Mavens" with ties to
the sports industry: TBWA/Chiat/Day Corporate Media Dir
Monica Karo is "credited as a key player" in the agency
recently winning the $150M IOC account; Clients of Zenith
Media Services Senior VP/Sports Negotiations Bill Sheehan
"have been counting on him to make key sports-advertising
recommendations for more than four decades;" True North
Senior VP & Dir of National Broadcast Operations John
Lazarus "pioneered an early deal with multiple CBS
properties" for client Taylor Made Golf (AD AGE, 9/13).
NAMES & FACES: Cornerstone Sports has "exceeded" its
$2.5M "guarantee" investment in golfer Hank Kuehne after
signing a ball deal with Srixon, an apparel deal with
Woolrich and a head-wear deal with Custom Track.
Cornerstone is "still working on" club and bag deals for
Kuehne, "depending" on which tour he plays next year (L.A.
TIMES, 9/17)....In Sacramento, Don Bosley reported that
after her strong year, a "lucrative shoe deal is in the
works" for Monarchs F Yolanda Griffith (SACRAMENTO BEE,
9/15)....Head runs a full-page ad in the WALL STREET JOURNAL
congratulating Andre Agassi on his U.S. Open victory. Canon
congratulates Agassi in a full-page N.Y. TIMES ad (9/17).
