MOTOROLA SET TO LEVERAGE NFL SPONSORSHIP VIA PROMO, ADS

          Motorola "will leverage" its NFL and Coaches Club
     sponsorships "with a major consumer" promo and a "series" of
     TV spots this season, according to Andy Bernstein of the
     SPORTSBUSINESS JOURNAL.  The "Winning Call" promo "will ask
     consumers to match up information" shown on a TV ad and on
     POS materials at retailers "in order to get a chance to win
     a free trip" to Super Bowl XXXIV in Atlanta.  The contest is
     supported by print ads featuring Broncos coach Mike Shanahan
     and Vikings coach Dennis Green, as well as a TV spot. 
     Bernstein adds that "at least one additional" NFL-themed
     Motorola ad will break "later this season" and that the
     company has "further leveraged" its NFL partnership with a
     "line of NFL and team-identified wireless phone accessories"
     (SPORTSBUSINESS JOURNAL, 9/13 issue).  BRANDWEEK's Terry
     Lefton reports that Motorola's NFL promo is called "Watch,
     Call and Win" (BRANDWEEK, 9/13 issue).