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ONLINE NEWS: HIGH SCHOOL SPORTS WANTS ITS SHARE OF WEB

          HIGH SCHOOL SPORTS ONLINE: USA TODAY's Michael Hiestand
     profiles SportsCapsule.com, a N.Y.-based Web company that
     "wants to create video coverage of high school sports and
     make it available" on the Web.  The company says that it
     "has enlisted hundreds of schools" so far, including "at
     least one in every state," by offering $1,500 "in gear,
     including a digital video camera and a VCR."  The company
     charges users $10-20 a game and "hopes to develop several
     markets beyond hard-core sports fans" (USA TODAY, 9/14). 
          MORE MOVES AT SFX: The SPORTSBUSINESS JOURNAL's Andy
     Bernstein reports that SFX Entertainment "has quietly picked
     up" a one-third stake in UltraStar Internet Services, which 
     "is in talks" to acquire American City Studios, the Web
     design firm which recently entered into a three-year,
     multimillion-dollar deal with the Yankees.  But Bernstein
     writes that if a deal is completed, there are "indications"
     that ACS "would probably not become part of the rapidly
     growing SFX Sports Group" (SPORTSBUSINESS JOURNAL, 9/14). 
          NOTES: The WALL STREET JOURNAL's Kemba Dunham writes
     that MVP.com, a joint venture between John Elway and
     JWGenesis Financial, "is looking to score a CEO."  MVP.com
     COO Joel Marks says salary will be "between $150,000 and
     $250,000" (WALL STREET JOURNAL, 9/14).....AFLAC has expanded
     its sports trivia advertising to include interactive trivia
     features on ESPN.com, CNNSI.com and CBS SportsLine (AFLAC). 
             

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