MLB promoted PAUL ARCHEY to VP/Int'l Business
Operations, where he will be responsible for managing all
aspects of MLB's business initiatives, including TV,
sponsorship, licensing, special events and market
development. Archey was with MLB Int'l (MLB)....BRANDWEEK's
Terry Lefton reports that CA-based Fantastic Sports named
JON SCHNEIDER as VP. Schneider, who will be involved with
premium sales, was VP/Marketing & Team Business at Fotoball.
Meanwhile, TODD PARKER has left the USTA to join NY-based
Internet startup Affiliation Networks as Dir of National
Business Development (BRANDWEEK, 9/13 issue)....Maloof
Sports & Entertainment named AMELYA STEVENSON as the
company's first-ever VP/Human Resources. Stevenson will
handle human resources for the NBA Kings, Monarchs, Knights
and ARCO Arena. She was most recently FL-based Interim
Services Dir of Managed Staffing (Kings)....Seattle-based
online media buying campany Avenue A named BRIAN MCANDREWS
as its first CEO. McAndrews left ABC Sports in March, where
he served as Exec VP & GM (SEATTLE P-I, 9/14)....In N.Y.,
Allyson Lieberman reports that TED TURNER "booted" WCW
President ERIC BISCHOFF (N.Y. POST, 9/14).
NHL'S LINE CHANGE: BLOOMBERG's Buteau & Bloom report
that outgoing NHL COO STEVE SOLOMON joins "several" league
employees who have left in the past year. TRACY WARHSAW,
the league's Corporate Communications Manager, resigned
effective this Friday. The NHL "said the turnover isn't
unusual for a major sports league." NHL Group
VP/Communications BERNADETTE MANSUR: "We're very fortunate
in attracting very competent and very bright executives and
thus, there will be turnover" (BLOOMBERG, 9/13).
