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THE BUCKEYE STOPS HERE: DOES OSU CHECK VIOLATE NCAA RULES?

           OH State Univ. (OSU) AD Andy Geiger said RB Michael
     Wiley's eligibility "is not in jeopardy" and OSU "went
     through channels and did everything we're supposed to do"
     regarding Wiley's image on checks issued by Huntington
     National Bank, according to Mike Pramik of the COLUMBUS
     DISPATCH.  Geiger: "There certainly is no issue involving
     Mike [Wiley] since he didn't know anything about it"
     (COLUMBUS DISPATCH, 9/12).  Pramik reported that OSU "might
     be violating NCAA rules" because Wiley's image is printed on
     the checks as part of its new Buckeye Banking account.  NCAA
     Dir of Membership Services Athena Yiamouyiannis said, "A
     commercial entity is not permitted to use a student
     athlete's name or picture in endorsing a commercial product
     or service.  We say you can use the number, but not the
     athlete."  However, Huntington Bank Dir of Advertising Maria
     Koob said that OSU "provided" the photo of Wiley.  On the
     check, Wiley's No. 5 was "replaced with a zero in order to
     make the image seem generic."  Rickabaugh Graphics designer
     Mark Krumel said that he was "asked to blur" the photo of
     Wiley (DISPATCH, 9/11).  Geiger: "It is permissible to use a
     current athlete if he or she is not identifiable and their
     current number has been changed" (BEACON JOURNAL, 9/12).

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