GO SOUTHWEST, YOUNG WOMAN: Dallas-based Southwest
Airlines' NFL ad campaign, which debuted yesterday, put
"women in starring roles," according to Richard Alm of the
DALLAS MORNING NEWS. In one 15-second spot, a woman
"becomes a quarterback, calling signals over center when a
guy in front of her bends over to tie his shoe." Other ads
feature a woman becoming a kicker in a shoe store and a
woman who "buys a vase and sprints to the goal line to spike
it." The fourth ad, the only one without women, "depicts a
mechanic emulating a training-camp drill." Southwest
VP/Marketing Joyce Rogge: "The new campaign is funny, and it
will appeal to men and women" (DALLAS MORNING NEWS, 9/11).
DREAD MARKS: In New Orleans, Pamela Coyle wrote that
local business exec Ernest Gautreaux owns the trademarks for
"Da Dreads," which is "one of three different dreadlock
wigs" that mimic the hairstyle of RB Ricky Williams. The
trademarks include "Dread Heads," and the phrase, "House of
Dread." Gautreaux, on "Da Dreads": "We are not selling
wigs. We are promoting a movement" (TIMES-PICAYUNE, 9/12).
