Menu
Events Attractions

LITTLE SIS STEALS THE SHOW: SERENA HAS A COMING-OUT PARTY

          Serena Williams was a guest of today's morning talk
     shows following her U.S. Open championship on Saturday. 
     Williams became the first African-American to win a major
     women's singles title since '58, when Althea Gibson won
     Wimbledon and the U.S. Open.  Williams appeared on the
     "Today" show and had a lengthy interview with NBC's Katie
     Couric 10:00 minutes into the broadcast.  The two later hit
     tennis balls to one another on a court set up outside
     Rockefeller Center. Couric, to Williams: "I have to tell
     you, I have been admiring your physique.  Your shoulders are
     amazing."  Couric also taped an interview with U.S. Open
     men's champion Andre Agassi ("Today," NBC, 9/13).  Williams
     later appeared on ABC's "Good Morning America" and was
     interviewed by Diane Sawyer and Robin Roberts.  Williams, on
     reports in the papers that she would play in the men's draw
     next because she could "take on the men": "Who knows?  If I
     keep winning, I might be able to play in the men's draw"
     (ABC, 9/13).  Williams did not appear on "CBS This Morning." 
     In NJ, Al Picker writes that Serena is "taking the sports
     world by storm."  WTA Dir of Promotions Jim Fuhse: "There's
     been nothing like it before" (Newark STAR-LEDGER, 9/13). 
          END OF TENNIS AS WE KNOW IT? In a front-page feature in
     Sunday's WASHINGTON POST, Rachel Alexander wrote that
     "support" for Venus and Serena Williams "has not nearly been
     limited to any particular ethnic group.  When Serena won,
     ... fans of every race, age and gender were screaming,
     waving their fists and jumping up and down.  Several of the
     stadium's food service workers also had come from behind
     their stands to watch the match."   Alexander added that
     Serena has "galvanized the sport with her bravado and her
     pounding, unrelenting game" (WASHINGTON POST, 9/12).  In
     N.Y., Mike Lupica wrote that near the end of the Serena
     Williams-Hingis match, "[Y]ou saw people who work at the
     Open, so many black faces mixed in there, coming to get a
     look at Serena Williams as she tried to win the Open.  This
     would have been [Arthur] Ashe's vision of the place" (N.Y.
     DAILY NEWS, 9/12).  In Hartford, Greg Garber wrote that
     Serena's future is "limitless" (HARTFORD COURANT, 9/12). Bud
     Collins, on the Williams sisters: "They're going to have an
     impact on everything; on TV ratings, on kids playing, and I
     don't mean just black kids, I mean everybody" (ST. PETE
     TIMES, 9/13). In Newark, Mike Vaccaro wrote that the
     Williams sisters are "sure to change the way the women's
     game will look for now and forever.  Better, their appeal to
     the masses, two beautiful black faces smiling through a
     lily-white game, is sure to make it more of a people's sport
     than it has ever been" (Newark STAR-LEDGER, 9/12). 
          A GREAT SUMMER FOR WOMEN'S SPORTS: In N.Y., under the
     header "A Significant Summer for Female Athletes," Neil
     Amdur wrote, "From Women's World Cup soccer to U.S. Open
     tennis, from the world track and field championships to the
     Pan-Pacific swimming meet, the message has been unmistakably
     clear: Women can hold their own on any stage, with or
     without men" (N.Y. TIMES, 9/12). In Boston, Cindy Shmerler
     wrote in a front-page feature that the U.S. Open  "belonged
     to the women" (BOSTON GLOBE, 9/12).  In Philadelphia, B.G.
     Kelley wrote that tennis "has had a resurgence in the last
     two years -- due to the women's game" (PHILADELPHIA
     INQUIRER, 9/12).  Also in Philadelphia, Bill Fleischman
     writes that following Serena's victory, "interest" in
     women's tennis "will likely soar even more. ... The Williams
     sisters are doing for women's tennis what Tiger Woods did to
     stimulate interest in golf. ... Now, many casual fans are
     likely to watch the Williams sisters" (PHILADELPHIA DAILY
     NEWS, 9/13).  Also in Philadelphia, Bill Lyon: "If this is
     the future of women's athletics, then folks, it is fairly
     awesome.  It is laced with muscle and speed and stamina." 
     More Lyon: "Not only are women's sports enjoying an
     unprecedented surge of success and popularity, women's
     tennis has become more popular and entertaining than the
     male version" (PHILADELPHIA INQUIRER, 9/12).  But in
     Chicago, Carol Slezak wonders, "Will you still love [the
     female athlete] tomorrow? ... For as long as anyone knows,
     social acceptance of female jocks has come and gone,
     dictated by the whims of a fickle public.  So will this
     latest resurgence be any different?" (SUN-TIMES, 9/12).
          FAMILY TIES: CBS cut to shots of Serena Williams'
     parents, Richard and Oracene, 22 times during her U.S. Open
     final match against Martina Hingis (THE DAILY).  
          A LOSS FOR WORDS? Richard Williams, on his daughters:
     "They've already taken [tennis] over.  You can't take anyone
     besides Andre Agassi who can sell popcorn and seats the way
     Serena and Venus can. Tennis was dead before we came along." 
     NEWSDAY's Shaun Powell: "He's right" (NEWSDAY, 9/12).
          FEMALE FELINE: Serena Williams, during the trophy
     presentation after her win: "I would like to ... thank ...
     Puma for letting me wear the Puma clothing.  They're great. 
     You should get out there and get some too" (CBS, 9/11). 
     Puma runs a full-page ad in the News section of USA TODAY
     congratulating Serena.  A "Got Milk" ad featuring the two
     sisters also appears in USA TODAY (THE DAILY).    
     

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/13/Events-Attractions/LITTLE-SIS-STEALS-THE-SHOW-SERENA-HAS-A-COMING-OUT-PARTY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/13/Events-Attractions/LITTLE-SIS-STEALS-THE-SHOW-SERENA-HAS-A-COMING-OUT-PARTY.aspx

CLOSE