SportsLine Europe was named the exclusive Internet
sports media partner for the official Rugby World Cup site,
located at www.rwc99.com. SportsLine also launched its
first country-specific site, www.France.sports.com, which
will provide French-language coverage of all sports relevant
to the French sports fan, as well as its new rugby site,
located at www.rugby.sports.com. Netscape Online has named
SportsLine Europe its primary sports content provider (SE).
MORE NOTES: The PGA Tour and SportsLine USA has
relaunched pgatour.com. The new site features added content
and an e-commerce section (PGA Tour)....Reebok has named MA-
based Eisnor Interactive to "help build consumer awareness
and drive traffic to Reebok.com." Eisnor will assist Reebok
in the launch of Web sites for all of its footwear
collections (AD AGE, 9/8)....TodaysSports.com has reached a
deal with the Sharks to provide hockey news on the team's
site throughout the regular season and playoffs. As part of
the deal, TodaysSports will receive mentions on Sharks radio
broadcasts, an ad in each edition of Sharks magazine, logo
placement on the team's Web site and the rights to online
and offline promotional opportunities (TodaysSports.com).
