THE DAILY unveils its list of radio broadcast rights,
affiliates and average costs of 30-second regular season in-
game radio ads for the Top 25 teams in Div. I-A college
football. Please note that the Top 25 list is from the
latest AP poll, released on September 6 (THE DAILY):
UNIV/ CONTROLS # OF COST OF
SCHOOL BROADCAST RIGHTS AFFILS/STATES :30 SPOT
FL State Host Communications^^^ 40/FL,GA,AL $1,400
Penn State Clear Channel Comm.^^ 62/PA,DE,NJ,NY,MD $2,000
WV,OH
Univ. of TN Host Communications^^ 70/TN,NC,AL,KY,VA $1,895
Univ. of FL Clear Channel Comm.^^^ 55/FL $2,000
Univ. of NE Pinnacle Sports Prod.^ 64/NE,IA,SD,NM,WY $6,500
CA,TX,MS,NV,CO
AZ,AR,WA,MN,KS
Univ. of MI TBC Sports^ 40/MI,OH,NV N/A
TX A&M Univ. Clear Channel Comm.^ 58/TX $1,400
Miami (FL) Beasley Reed Broad.^ 9/FL $600
Univ. of WI Learfield Comm.^^ 40/WI,MI $1,000
GA Tech Int'l Sports Properties 45/GA,SC,TN,NC N/A
VA Tech Int'l Sports Properties 48/VA,TN,NC,WV,MD N/A
Univ. of GA Cox Radio Inc. 75/GA,FL,AL,NC N/A
SC,TN
Ohio St. Dispatch Broadcasting 76/OH,WV N/A
UCLA XTRA Sports 15/CA,HI,WA $1,000
Univ. of AR Razorback Sports Net^ 73/AR,MO,OK,TN $1,300
TX,LA
Notre Dame Mutual Broadcasting 250/(50 states) N/A
Kansas St. Morris Communications 44/KS,NE,MO $600
USC USC Athletics^ 5/CA,NV,AL,NM $2,000
Univ. of AZ AMFM Radio Networks^ 14/AZ,NM,NV N/A
Purdue Learfield Comm.^ 39/IN,MI,IL N/A
Univ. of AL Learfield Comm.^ 65/AL,FL,GA,TN,MS $1,250
Univ. of VA OSI Sports Mktg 20/VA $600
NC St. Univ. Capitol Broadcasting^^ 45/NC,VA,GA $1,200
CO State Clear Channel Comm.^ 13/CO $210
AZ State Sun Devil Radio Network^ 11/AZ,NV,CA $600
NOTES: ^ = Pays the school an undisclosed fee for
broadcast rights and keeps all ad revenue. ^^ = Pays the
school an undisclosed fee and shares ad revenue with the
school. ^^^ = Pays the school an undisclosed fee and keeps
all ad revenue up to a certain point, after which revenue is
shared with the school. All figures obtained through rights
holders and research conducted by THE DAILY.
