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NUTMEG STATE PROUD OF ESPN TIE; RE-EXAMINING THE DEUCE?

          Bristol, CT, residents "are not simply grateful that
     ESPN has stayed" headquartered in their city since its
     inception in '79, "they are stunned," according to Mike
     Allen of the N.Y. TIMES, who profiles ESPN's relationship
     with the city of 60,000.  ESPN started with 70 employees and
     now has 2,100, 1,500 of "whom work in Bristol, including the
     star anchors."  ESPN's Bob Ley says that Bristol's isolation
     has helped "produce the network's breezy" style: "If we had
     been in L.A., they wouldn't have been hiring 24-year-old
     kids who could pick up and move in two weeks.  We were all
     thrown together here, with nothing else to do."  Bristol
     execs "admit that they will do just about anything for
     ESPN."  Greater Bristol Chamber of Commerce Exec Dir John
     Leone Jr.: "Here, ESPN is the king.  In New York, ESPN would
     just be another network" (N.Y. TIMES, 8/30).
          A BRAND NEW NAME? ESPN Exec VP/Programming Dick Glover
     "admits" ESPN is "looking at ways to strengthen" ESPN2, but
     he says "there's no truth to rumors that the company might
     rename" the network.  Glover: "There are no plans right now
     to rebrand or rename ESPN2. ... It's true we have had
     meetings regarding ESPN2 -- how we can build on it and make
     it better.  But the implication that these meetings are
     dramatic -- that isn't true" (SPORTSBUSINESS JOURNAL, 8/30).
          MORE ON ESPN: Last night's 11:00pm ET edition of ESPN's
     "SportsCenter" introduced the "Bottom Line," the screen
     ticker which scrolls scores and stats.  Both 11:00pm ET
     editions of CNN/SI's "Sports Tonight" and FSN's "Primetime"
     already have a similar feature (THE DAILY)....In Boston, Jim
     Baker, on NBC's Bob Costas calling Friday's Tigers-Mariners
     game for ESPN: "Costas was characteristically smooth during
     his ESPN debut ... but viewers don't care what NBC Sports
     chief Dick Ebersol thinks of him having to read promos for
     ABC events" (BOSTON HERALD, 8/29)....In Albany, NY, Pete
     Dougherty, on ESPN's telecast of the Travers on Saturday:
     "Some of it was bad, such as two technical glitches that
     left viewers a bit confused, but the telecast struck gold at
     the most opportune time" (Albany TIMES UNION, 8/29).

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