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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET edition of CNN/SI's
     "Sports Tonight" led with Univ. of Miami/OH St. football
     game, and followed with an update of the Braves-Cardinals.
     The 11:00pm ET edition of FSN's "Primetime" (Fox Sports Net
     South) led with Marlins-Astros, followed by Reds-Expos.  The
     11:00pm ET edition of ESPN's "SportsCenter," which started
     at about 11:38pm due to "Sunday Night Baseball," led with
     Braves-Cardinals and followed with Mets-D'Backs.  The first
     non-MLB story on "Primetime," at 9:18 into the broadcast,
     was Tiger Woods' win at the NEC Invitational.  The first
     non-MLB story on "SportsCenter" was Univ. of Miami/OH St.
     game at 9:45 into the broadcast (THE DAILY).
          GOING LOCAL: FSN Exec VP/Programming Arthur Smith, on 
     inserting regional news breaks into its nightly two-hour Fox
     Sports News broadcast: "We'll be able to hyper-localize --
     give you an extra sound bite or two from your home-team
     coach and some extra scores that you wouldn't give to the
     whole ... time zone" (HOUSTON CHRONICLE, 8/30). 
          WRITE AND WRONG? In AZ, Jim Gintonio reported that
     after FSN's Keith Olbermann signed his name and Fox Sports
     affiliation in a Letter-to-the-Editor to the L.A. Times, an
     "edict" soon followed from Fox Sports Senior VP/Media
     Relations Vince Wladika.  Wladika said that the "next time
     Olbermann" writes a Letter-to-the-Editor, "it will be as a
     member of the general public."  Wladika: "He is welcome to
     give his opinion and sign it as Keith Olbermann, private
     citizen, but signing it Fox Sports was a mistake. ... It's
     water under the bridge and won't happen again" (ARIZONA
     REPUBLIC, 8/29).  Olbermann criticized L.A. Times media
     columnist Larry Stewart for his column on local L.A.
     sportscaster Claudia Trejos (THE DAILY).
          MORE NOTES: ABC Sports President Howard Katz "insisted"
     that his decision not to replace "MNF" announcer Dan
     Dierdorf "wasn't prompted by saving money."  But Katz did
     admit: "I'd be less than candid if I didn't say I'm very
     conscious of the expense of running a network sports
     department" (BOSTON HERALD, 8/29)....In Denver, Sam Adams
     reported that John Elway will not join HBO's "Inside the
     NFL" (ROCKY MOUNTAIN NEWS, 8/29)....In Portland, Justin Kerr
     profiled Jim Rome and wrote that "sports professionals seem
     to let down their guard when they talk" to him.  WFAN Sports
     Dir Dave Shore: "They trust him and see a hip connection
     with him" (OREGONIAN, 8/27)....NFL "investigators mixed in"
     with Jaguars fans at "some Jacksonville sports bars" last
     Thursday, looking for local businesses "violating the
     television blackout imposed by the league."  NFL Senior
     Manager of Corporate Communications Brian McCarthy said that
     the league "is considering whether to sue businesses that
     caught a satellite signal of" the Chiefs-Jaguars exhibition
     game and "illegally showed it" (FLORIDA TIMES-UNION, 8/27).



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