Menu
Leagues and Governing Bodies

IMAGE PROBLEM FOR TRACK & FIELD? SPORT CALLED UNTRUSTWORTHY

          Track and field "is no longer trustworthy, if it ever
     was, and seeing is not believing," according to Tom Knott of
     the WASHINGTON TIMES, who writes, "You don't know what is
     real and what is the product of good chemistry.  You don't
     know whether to cheer or to wait for the results of the
     urine samples."  The sport's officials "have every reason"
     to want the drug issue "to disappear," as they "know the
     sport is struggling in America."  Knott: "They know each new
     revelation of a positive test result is only one more reason
     for the American public to ignore the sport, except during
     the Olympics" (WASHINGTON TIMES, 8/30).  ESPN's "The Sports
     Reporters" discussed the state of track and field with the
     World Championships taking place in Seville.  ESPN's Mitch
     Albom: "Track and field is the worst-marketed sport of any
     major sport that I can think of because, while it thinks of
     itself as a sport, as a collective sport, it's a bunch of
     individuals with their own agents and their own sort of
     agendas and they can never seem to get together to market
     themselves as a unit to the American public the way the NBA,
     or the NFL or baseball or hockey" (ESPN, 8/29). 
          WAKING UP THE JONESES: In Chicago, Philip Hersh wrote
     that sprinter Marion Jones' "image suffered after she was
     forced to withdraw from" last week's World Championships due
     to a back injury.  Hersh: "The situation seemed badly
     handled by an inexperienced management team that sources say
     is both cowed and controlled by her" husband C.J. Hunter. 
     Hersh: "Jones came to Spain as the brightest new worldwide
     star in her sport and a likely cover subject for U.S.
     newsweekly previews of the 2000 Olympics.  She left as not
     even the biggest U.S. star in the sport" (CHICAGO TRIBUNE,
     8/29).  But the FINANCIAL TIMES' Peter Aspden wrote that
     Jones "is everything athletics needs to bolster its flawed
     image."  Aspden: "So long as new generations of unsullied
     talents such as Jones and her fellow American sprinter
     Maurice Green emerge, athletics can move forward with a
     certain confidence" (FINANCIAL TIMES, 8/28).  

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/30/Leagues-Governing-Bodies/IMAGE-PROBLEM-FOR-TRACK-FIELD-SPORT-CALLED-UNTRUSTWORTHY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/30/Leagues-Governing-Bodies/IMAGE-PROBLEM-FOR-TRACK-FIELD-SPORT-CALLED-UNTRUSTWORTHY.aspx

CLOSE