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IT'S NOT ALL GREEK TO THEM: NASHVILLE WELCOMES ITS TITANS

          The Titans, playing in their fourth stadium in as many
     years, made their debut at Adelphia Coliseum on Friday night
     in front of a sellout crowd of 65,729 and a national ESPN
     audience.  In Nashville, Jon Yates called Adelphia's grand
     opening a "smashing success," as traffic and parking around
     the stadium ran "smoothly and efficiently" before and after
     the game.  But there were problems, as water pressure on the
     east side of the stadium "dipped to about 40 pounds" during
     the second quarter, and several of the stadium's elevators
     had problems, as some of them "ran slowly or, in some cases,
     not at all" (Nashville TENNESSEAN, 8/29).  Titans Owner Bud
     Adams: "We're at home now, finally after four years"
     (TENNESSEAN, 8/28).  In Houston, John McClain wrote that
     "fans are so close to the field they can almost converse
     with the players" (HOUSTON CHRONICLE, 8/28).
          AD MONITOR: Adelphia signage, placed on the outside of
     the stadium's upper bowl, was first seen on-air 30 seconds
     into ESPN's broadcast and was on-screen a total of 22
     seconds prior to the first commercial break (THE DAILY). 
     ESPN's Paul Maguire, on the coliseum's scoreboard: "I've
     been looking at this scoreboard.  Two of the most
     magnificent scoreboards, they've got all the advertisements
     you can possibly get, and I can't find out anyplace on that
     scoreboard where it says if there are any time-outs" (ESPN,
     8/27).  The TENNESSEAN's Leon Tucker wrote that "business
     was booming" at merchandise and concession stands throughout
     the stadium (TENNESSEAN, 8/28).  Scott Douglas, self-
     proclaimed creator of the "Flame Pit," a section of Adelphia
     Coliseum behind one end zone, was interviewed by ESPN's
     Solomon Wilcots during Friday's game, but made no mention of
     his current trademark dispute with NFLP (THE DAILY). 
          LOCAL RATING: The game received a 19.4 local Nielsen
     rating in Nashville with a 32 share (TENNESSEAN, 8/29).

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