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JUST FOR FEET DON'T FAIL ME NOW: COMPANY ANNOUNCES 2Q SALES

          AL-based Just For Feet (JFF) announced yesterday that
     it had consolidated net sales of $225.8M during the second
     quarter ended July 31, a 29% increase over net sales of
     $175.3M during the same period last year.  For the six
     months ended July 31, JFF sales were up 36%, to $446.7M,
     from sales of $327.2M during the first six months in '98. 
     But the company reported a net loss of $25.9M, or $.83 per
     share, for the second quarter, compared to a profit of
     almost $8M, or $.25 per share, in the same period last year. 
     JFF President & CEO Helen Rockey blamed the losses on an
     "aggressive inventory liquidation effort [that] negatively
     impacted sales, gross margins and store operating expenses"
     in the quarter (JFF).  CNBC's Ted David reported that JFF's
     second quarter loss was "even worse than the $.73 loss the
     Street was looking for" (CNBC, 8/24).  The MOTLEY FOOL's
     Dave Marino-Nachison wrote that while the company "has stood
     behind" its superstore division all year, its specialty
     stores, which account for 174 of 322 total, "have been
     fumbling."  Nachison added that observers believe JFF "may
     eventually spike the specialty store division," but until
     then, "profitability seems a ways away" (MOTLEY FOOL, 8/24).
     

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