NCAA NOTES: Bell Atlantic is "close to re-signing" as
the Atlantic 10's "largest sponsor for a mid-six figure
deal," which would keep the company as the title sponsor of
the conference's 23 championships. The company "will
receive wide-ranging exclusivity" in local, long-distance,
Internet, wireless, directory and cable categories. Also,
Borden's Wise potato chips "decided not to renew" its four-
year Big East sponsorship (Terry Lefton, BRANDWEEK,
8/23)....ESPN and USA TODAY will co-sponsor SportsTicker's
weekly Division I-AA college football poll for the third
consecutive season (SportsTicker).
MORE NOTES: In St. Paul, Charley Walters reports that
Pittsburgh-based PLB will produce "Moss Magic," a cereal
named for Vikings WR Randy Moss, which features "tiny
marshmallows," with a portion of proceeds benefiting charity
(PIONEER PRESS, 8/24)....DaimlerChrysler's Dodge division
will field two to four teams, at a cost of $8-10M each, on
the NASCAR Winston Cup circuit in 2000, with a source saying
that while "details are not set," 28 of 32 dealer
advertising associations (DAAs) "have approved a plan
structured as a partnership" between the DAAs and
DaimlerChrysler (Jeff Green, BRANDWEEK, 8/23 issue).
