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IMG COURTING WILLIAMS SISTERS, COULD INK DEAL BY U.S. OPEN

          IMG "is in serious discussions to sign Venus and Serena
     Williams to two-year representation deals," says Keven
     Davis, the family's business adviser, according to Daniel
     Kaplan of the SPORTSBUSINESS JOURNAL.  Kaplan writes that
     the "two sides hope to announce a formal relationship by the
     start" of the U.S. Open, which begins next Monday.  Kaplan
     adds that the Williams sisters are also "in advanced talks
     to sign with" Hollywood Talent Agency Int'l Creative
     Management, which would "line up" the sisters' TV, movie,
     fashion and book deals.  If the IMG deal is consummated, the
     agency "would be responsible in particular for international
     and non-tennis related" endorsement deals.  Davis: "We want
     to take advantage of Venus and Serena's international
     popularity."  Davis added that IMG COO Bob Kain and head of
     women's tennis Stephanie Tolleson "will be responsible for
     the Williams account."  Kaplan writes that news of the
     signing "surprised even some tennis insiders," as the
     Williams sisters "have cultivated a counter-tennis culture
     image" and IMG's name is "synonymous with the high-brow
     tennis establishment."  WTA Board Member John Korff, on the
     possible IMG signing: "I am surprised they didn't go with a
     Master P" (SPORTSBUSINESS JOURNAL, 8/23 issue).
          IMG-FORCES: IMG Football President Tom Condon appeared
     on ESPN's "Up Close" with Gary Miller last Friday.  Condon,
     on Saints RB Ricky Williams' contract, negotiated by No
     Limit Sports' Leland Hardy: "I'm not particularly concerned
     with who the agent is, but I was concerned that [Williams]
     ... signed an eight-year contract.  You can only prorate the
     signing bonus for seven, so I don't understand why it was
     that long."  Condon, on his relationship with other agents:
     "I'm not ashamed to borrow good ideas from other people. 
     Whether its Eugene Parker, Marvin Demoff or Leigh Steinberg,
     if they've done something and they've done it well, then
     we're more than happy to borrow it" (ESPN, 8/20).

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