Sponsorships Advertising Marketing

SPONS-O-METER: WNBA'S COURT OF CORPORATE MARKETING PARTNERS

8.20.1999

          THE DAILY continues "Spons-o-Meter," a comprehensive
     list of official corporate marketing partners of various
     leagues and governing bodies.  Today: The WNBA.  All are
     multi-year deals, and the WALL STREET JOURNAL's Yochi
     Dreazen reported that Sears signed a three-year extension
     with the WNBA (see THE DAILY, 7/9). 

     COMPANY          CATEGORY                    PARTNER SINCE
     AmEx             Credit Card                     1997
     Anheuser-Busch   Beer                            1997  
     Champion         Uniform Supplier                1997
     General Motors   Automotive                      1997
     Kellogg's        Breakfast Foods & Cereal        1997  
     Lee              Jeans                           1997
     Nike             Athletic Shoe                   1997
     Sears            Department Stores               1997
     Spalding         Game Ball                       1997
     Reebok           Footwear Marketing Partner      1997  
     Fila             Footwear Marketing Partner      1997
     adidas           Footwear Marketing Partner      1997
     Lady Foot Locker Sports Specialty Retailer       1998  
     L'Oreal          Cosmetics                       1999

PREVIOUS MARKETPLACE ROUND-UP NEXT SPORTSLINE GETTING MUCH HEALTHIER: INKS DEAL WITH WEB MD

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