Menu
Sponsorships Advertising Marketing

COULD TAYLOR MADE MERGER LAUNCH COURT BATTLE W/ CALLAWAY?

          CA-based Taylor Made "announced a major restructuring"
     Wednesday -- the merger of Taylor Made and adidas Golf USA -
     - which "set the golf industry abuzz, and could launch a
     court battle" with Callaway, according to Mike Freeman of
     the SAN DIEGO UNION-TRIBUNE.  adidas-Salomon, parent of
     Taylor Made and adidas Golf, "hopes to create a golf
     juggernaut" with the merger that includes Taylor Made clubs
     and balls, along with adidas footwear, apparel and
     accessories.  Taylor Made hired Mark King, formerly
     Callaway's golf ball division VP/Sales, as its new
     President.  But Callaway VP/Advertising & PR Larry Dorman
     said that "employees sign what amounts to a noncompete
     clause in their contracts" and that Callaway's lawyers are
     "examining legal remedies" to prevent King from working for
     Taylor Made.  Dorman: "Mark was privy to a great deal of
     proprietary information."  Dorman added that King "has 14
     months remaining" on his employment contract with Callaway. 
     But Chuck Yash, who Callaway just named as its President,
     was hired away from Taylor Made in May '96.  Callaway
     "contends Yash did not have an employment contract with
     Taylor Made.  The companies were able to negotiate a
     settlement and avoid legal action" (UNION-TRIBUNE, 8/19).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/20/Sponsorships-Advertising-Marketing/COULD-TAYLOR-MADE-MERGER-LAUNCH-COURT-BATTLE-W-CALLAWAY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/20/Sponsorships-Advertising-Marketing/COULD-TAYLOR-MADE-MERGER-LAUNCH-COURT-BATTLE-W-CALLAWAY.aspx

CLOSE