PSINet, Hewlett-Packard (HP) and TWIinteractive have
formed a marketing technology alliance to support the
following sports Web sites: www.opengolf.com, official site
of the British Open; www.louisvuitton.com, official site of
the America's Cup Challenge; www.brasilfutebol.com, official
site of the Brazilian Nat'l soccer team; and
www.fcbarcelona.com, official site for FC Barcelona, a
Spanish pro soccer team. The alliance calls upon PSINet's
Internet hosting capabilities; HP's technical integration
services; and TWIinteractive's sports-marketing (TWI).
SITE CONTESTS: CNNSI.com's "Beat the Experts" allows
users to pick the winners of each week's NFL games against
CNN/SI's Peter King, Trev Alberts, Pat Kirwan, Ron Meyer,
Bob Lorenz, Vince Cellini and Fred Hickman. The contestant
that correctly picks the most games will be featured on the
site and on "Sports Tonight" (CNN/SI)....Fox Sports Online
and John Madden have relaunched www.AllMadden.com. It now
includes a special "Cookin" section, which provides a weekly
recipe from Madden's "Ultimate Tailgating" cookbook (Fox
Sports Online)....ESPN.com has teamed with Baseball America,
its newest Associate Sponsor, to offer additional pro and
amateur baseball coverage at baseballamerica.com (ESPN.com).
