ARMSTRONG, BUT NOT FORGOTTEN: LANCE MAKES $6M IN DEALS

          Since Lance Armstrong won the Tour de France, "big-
     money corporations have been pitching six to seven-figure
     endorsement deals" and he has reached pacts valued at $6M,
     according to Suzanne Halliburton of the AUSTIN AMERICAN-
     STATESMAN.  Capital Sports Ventures President & Armstrong's
     agent Bill Stapleton: "Lance is somewhat astounded by what's
     happening now.  The numbers are pretty staggering, and he's
     really flattered."  Stapleton added that companies are
     paying "a minimum of $500,000 annually" for Armstrong's
     exclusive rights and "at least" $250,000 to use Armstrong's
     name or image.  Halliburton reports that combining
     Armstrong's $2M salary from the USPS and his endorsements,
     he "should make" $5M in 2000, "about $100,000 more than"
     Cowboys RB Emmitt Smith earned last year.  Also, Bridge
     Information Systems will begin airing TV spots featuring
     Armstrong "in the coming weeks," and the company "purchased
     a large video screen" in N.Y.'s Times Square on which to
     show the ad (AUSTIN AMERICAN-STATESMAN, 8/19).