KY COMPANY PREPS FOR WEB SITE LAUNCH AROUND HIGH SCHOOLS

          KY-based Internet startup IHigh.com "plans to be the
     definitive source for high school sports information
     nationwide," according to Jon Fortt of the LEXINGTON HERALD-
     LEADER, who wrote that the company "isn't going into" its
     effort "blind," as CEO Rick Ford "has been a key player"
     with KY-based Host Communications.  IHigh has "begun closing
     deals with a dozen" state high school organizations,
     including KY's, and the national high school sports
     organization, but the company still "must figure out how to
     gather scores from all over the country and post them online
     quickly and reliably in a readable format."  The site, whose
     official launch date is set for January 1, 2000, has a
     "target audience advertisers love: millions of high school
     athletes and their fans."  As an "incentive" to provide
     information, IHigh will "let school organizations sell"
     sponsorships on their section of the site.  IHigh will "ask
     schools to make one person responsible" for putting their
     game stats on the IHigh database (HERALD-LEADER, 8/17).