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NAMES & FACES: HAS TIGER WOODS BECOME THE "ESTABLISHMENT?"

          Since Tiger Woods won The Masters in '97, he "has been
     a major disappointment," according to Lynn Zinser of the
     Colorado Springs GAZETTE.  Zinser: "He made neat
     commercials.  He won a smattering of tournaments.  He drew
     kids to a handful of clinics, boosted attendance wherever he
     played.  He also became the establishment. ... There are no
     more 'We Are Tiger Woods' commercials.  No more rattling the
     establishment. ... Into the world, into this void, drops
     Sergio [Garcia]" (GAZETTE, 8/18).  AmEx takes out full-page
     ads in USA Today and the Wall Street Journal congratulating
     Woods on his PGA Championship victory (8/18). 
          MORE NAMES: TIME selects U.S. women's soccer team D
     Michelle Akers among its "Winners" of the week: "She's the
     first soccer player ever to be on Wheaties box.  And she's a
     GIIIRRRRRLLL!!" (TIME, 8/23 issue)....NY-based Acclaim
     Sports has signed BMX riders Dave Mirra and Ryan Nyquist to
     multi-year endorsement deals (Acclaim)....In Cincinnati,
     Jeff Horrigan wrote that Reds P Juan Guzman "finally
     received proper-fitting size 10 1/2 cleats" in the proper
     colors from Puma over the weekend.  Guzman made his last
     start in size 9 1/2 cleats, as "he didn't feel it was right
     to wear another company's shoes" (CINCINNATI POST, 8/16).

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