Sponsorships Advertising Marketing

HOOSIER SPONSOR? RCA, FOR AT LEAST ONE MORE YEAR

8.13.1999

          IN-based Thomson Consumer Electronics has renewed its
     RCA brand's title sponsorship of the ATP Tour's RCA
     Championships for 2000, according to Sean Horgan of the
     INDIANAPOLIS STAR-NEWS, who notes that next year will be the
     company's ninth as title sponsor of the event.  Thomson
     would not reveal what it spends on the sponsorship annually,
     but "sports marketers" estimate it spends about $1M.  The
     announcement "puts to rest rumblings" that the company was
     "re-evaluating the value" of the deal.  Thomson spokesperson
     Dave Arland said the company is "very pleased" with the
     relationship, "largely because of the phenomenal television
     coverage the tournament generates through its agreement with
     NBC."  NBC will broadcast the semifinals and finals,  while
     ESPN will provide daily coverage of the event, which begins
     Monday, "up to the weekend" (INDIANAPOLIS STAR-NEWS, 8/13).

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