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STRONG SEASON PROPELS INDIANS TO SEASON-LONG FINANCIAL GAIN

          The Cleveland Indians Baseball Co. posted a 62% "jump
     in operating income for the first half of the season,"
     according to Teresa Dixon Murray of the Cleveland PLAIN
     DEALER, who wrote that the team's four consecutive Central
     Division championships and two World Series appearances
     "allowed Indians management to throw fans a 10 percent
     average increase in ticket prices and to command more
     revenue from broadcasting, advertising and promotion." 
     Second-quarter operating income "rose to about" $9M from
     $5.6M in the year-ago period.  Net income in the quarter
     rose 32% to $2.9M, up from $2.2M in the year-earlier
     quarter.  Also, second-quarter revenues increased 13% to
     $67.7M, up from $59.8M, although "the team played one less
     home game during the quarter," which ran from April 1 to
     June 30 (Cleveland PLAIN DEALER, 8/12).  
          MAJOR PUSH FOR POSTSEASON REVENUE: The Indians top
     ticket price for '99 playoff games will be $85, a 42%
     increase over the $60 top price in '98 and a 70% increase
     over the $50 top price in '97.  The Indians will also
     "charge as much as $50" for the first-round division series,
     up 35% over $37 in '98 (AKRON BEACON JOURNAL, 8/13).

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