Sponsorships Advertising Marketing

URBAN COWBOYS: NFL, BET TEAM UP FOR NEW CLOTHING LINE

8.11.1999

          The NFL and BET Design Studio -- a joint venture owned
     by NFL licensee G-III Apparel Group and BET -- have teamed
     up to launch the "BET Sports Collection."  The new line will
     hit a total of 150 stores in NFL markets in time for the
     Holiday season and will feature knit tops, velour
     sweatsuits, fashion jerseys, outerwear, T-shirts and polar
     fleece.  BET Design Studio produces and distributes its
     urban sportswear collections under the EXSTO XXIV VII and
     EXSTO Black Rivet Uniform Denim labels (NFL).

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