ADELPHIA LOOKS WITHIN FOR STAR POWER IN NEW TV CAMPAIGN

          A new ad campaign for Adelphia Communications features
     members of the Sabres "in a series of TV spots backing
     Adelphia's various products," according to Trevor Jensen of
     ADWEEK, who writes that for Adelphia, owning the Sabres
     offers "talent for its advertising."  The campaign, which
     breaks this month and comes from Cleveland-based Wyse
     Advertising, features nine spots that show Sabres players
     "enjoying various Adelphia products while in full uniform." 
     One spot shows G Dominik Hasek "answering fans' questions"
     on the Internet.  However, his answers are "unintelligible
     because he's wearing his heavy goalie gloves" while typing. 
     Another spot shows Hasek "trying to watch Adelphia's cable
     system only to be blocked by a player from another team."  A
     Sabres player "walks up and checks the opponent out of the
     way, then sits down" next to Hasek (ADWEEK, 8/9 issue).