NFL INSIDER LAUNCHES W/ONE MILLION CIRC; YOU HAVE NFL MAIL!

          EMap Petersen and NFLP introduced the new NFL Insider
     Magazine, which will debut this month with a guaranteed
     circulation of one million.  The 180-page preview issue
     features Broncos RB Terrell Davis on the cover and includes
     advertising support from Mercedes Benz, Visa, Panasonic,
     Gillette, Merrill Lynch, Budweiser, Coca-Cola, Motorola,
     UPS, Sun Microsystems, Chevrolet and others.  The title hits
     newsstands August 30, and special versions of the magazine
     will be sold at NFL games as part of each team's game
     programs.  The second edition of NFL Insider will serve as
     the Super Bowl XXXIV program. In 2000, the title will be
     published eight times -- monthly during the season (EMap).
          NFL STRIVES FOR FAN DIALOGUE: The NFL selected MA-based
     E-Dialog to develop and direct an e-mail-based direct
     marketing campaign to communicate with fans online.  The
     campaign will promote NFL.com, NFL merchandising and other
     fan programs by providing targeted and personalized info
     through an NFL e-mail newsletter (NFL).