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WE WON'T EAT OUR WHEATIES! USSF/QUAKER OATS HAVE CEREAL DEAL

          USSF officials "confirmed an arrangement with Quaker
     Oats to launch a nationally distributed corn-and-oat" cereal
     shaped like soccer balls, according to Peter Brewington of
     USA TODAY.  The first box to hit the market will profile the
     U.S. women's soccer team, but the "men will be pictured" as
     well.  A name for the cereal product is "being discussed,
     but 'Golden Goals' is possible" (USA TODAY, 8/10).
          BITING THE HAND THAT FEEDS HIM? adidas' Dir of Sports
     Marketing Sonny Vaccaro writes in BASKETBALL TIMES, "Never
     in all my years have I witnessed the media going overboard
     to hype a sporting event as they did with the [WWC].  Day
     after day the overkill in every media outlet ... was just an
     amazing thing. ... To wake up every day and be faced with
     the media assault about this team was more than just a bit
     too much" (BASKETBALL TIMES, 8/99). adidas is an official
     partner of FIFA's Women's World Cup (THE DAILY).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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