NOW PLAYING: COCA-COLA, CART RUN MOVIE THEATRE PROMOS

          CART and series sponsor Target stores have teamed to
     produce a 60-second trailer that is being shown in 217 AMC
     and GCC movie theatres in nine U.S. markets through the end
     of this month.  The ad, which Target developed in-house, is
     expected to be seen by 6.8 million movie-goers (CART).
          THE FOLLOWING PREVIEW HAS BEEN RATED...: Marcy Lamm of
     the SPORTSBUSINESS JOURNAL reports that Coca-Cola will begin
     running movie trailers in theaters starting in mid-September
     that will feature Jerry Rice, Keyshawn Johnson and Doug
     Flutie (SPORTSBUSINESS JOURNAL, 8/9 issue).