Sponsorships Advertising Marketing

NBC PULLS SPOT AFTER NIKE SAYS IT RESEMBLES WOODS' HACKY AD

8.10.1999

          NBC "yanked" a 30-second TV promo for "The Mike
     O'Malley Show" after Nike "complained" that the ad was "too
     close for comfort" to its ad featuring Tiger Woods "Hacky
     Sacking" a golf ball, according to Will Lee of ENTERTAINMENT
     WEEKLY.  The ad, which aired "only four times" on July 28,  
     featured O'Malley "repeatedly whiffing at a plastic ball
     with a Wiffle ball bat."  Nike wouldn't comment," but an NBC
     spokesperson said, "Nike asked us to pull the spots, and we
     complied."  O'Malley "suggests a compromise": "A Wiffle ball
     and bat are prime weekend-warrior sports tools -- exactly
     what most people who wear Nike do for fun. So I'd love to
     talk to Nike about a sponsorship deal" (EW, 8/13).

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