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L.A.'S LAST STAND? PROPONENTS WON'T WAVE WHITE FLAG YET

          L.A. City Council member Mark Ridley-Thomas held a
     press conference yesterday to declare that the Coliseum deal
     was not dead and "it is now time to go forward," according
     to Steve Dilbeck of the Long Beach PRESS-TELEGRAM.  Ridley-
     Thomas was joined by Coliseum proponent and Eli Broad
     partner Ed Roski, who said that there "remained reason for
     optimism at the Coliseum."  Roski: "Because they're still
     talking -- they really are talking.  They're talking to me,
     they're talking to (Michael) Ovitz, they're talking to Eli
     (Broad), they're talking to everybody. ... We're working on
     some concepts and ideas."  But L.A. County Supervisor Zev
     Yaroslavsky said the events of last week may be too much to
     overcome for the city's expansion effort: "It's fourth-and-
     long now, a long shot at this point.  There are a lot of
     components to this puzzle.  Unfortunately people have backed
     themselves into public positions that were unnecessary and
     make it harder to resolve differences" (PRESS-TELEGRAM,
     8/10).  Roski: "Whether they [the NFL] change that
     [September 15] date ... or move an existing franchise to
     Houston and keep Los Angeles in the mix for the 32nd
     franchise or go to Houston with the 32nd, they are going to
     have a team playing in Los Angeles."  FSN's Keith Olbermann:
     "You can take Ed Roski's comments one of two ways: Either a
     'we have not yet begun to fight' rallying cry or a definite
     step back from L.A.'s previous stance that it, and not
     Houston, would get the next expansion team" (FSN, 8/9).    
          HOUSTON IN THE WINGS: NFL VP/Communications Greg
     Aiello, on expansion: "Houston is very attractive, but we
     could stay at 31 teams.  We could run into snags with
     [Houston bid leader Bob] McNair and stay at 31.  The clubs
     still haven't voted on expanding to 32" (N.Y. TIMES, 8/10).
     An editorial in today's HOUSTON CHRONICLE criticizes the
     NFL's expansion process, stating that the league is bent on
     having a team in L.A.  Most "know what the predetermined
     outcome is and ... everything else is just part of the show,
     the art of the spin.  Anyone seriously expecting a fair, up-
     front process in the messy business of pro football is
     likely just concocting a recipe for frustration. ... Enjoy
     the show.  NFL football might return here someday.  So might
     NFL credibility" (HOUSTON CHRONICLE, 8/10).

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