MOBIL LATEST MLB SPONSOR: BRANDWEEK's Terry Lefton
reports that Mobil has signed on as MLB's second gasoline
sponsor this year, after "four years in which MLB had no
sponsor activity in the category." Mobil will launch a
promo to leverage its Speedpass debit card with "around" $1M
in ad support via MLB-themed print in metro dailies, program
ads with 12 teams and Internet campaigns (BRANDWEEK, 7/26).
NOTES: Kids Foot Locker will begin a nat'l TV campaign
with themes surrounding "static shock, an NBA pro and a
daydreaming foot." A corporate spot, a Nike-themed ad and a
Reebok-themed ad are set to run consecutively in two-week
rotations. The Nike spot features Blazers F Brian Grant.
The ads are from N.Y.-based Geppetto Group (AD AGE, 7/26).
....Miller "has replaced" MN-based Fallon McElligott and OR-
based Wieden & Kennedy as its ad agency of record for the
company's Lite and Genuine Draft accounts, respectively.
NY-based Ogilvy & Mather will now handle the Lite account
and Chicago-based J. Walter Thompson was awarded the Genuine
Draft brand (MILWAUKEE JOURNAL SENTINEL, 7/29)....U.S.
Marketing & Promotions, in representation of Procter &
Gamble, has signed a marketing deal with Women's Sports
Services to assist with the marketing and distribution of
Pantene hair products at local, regional and national
women's sporting events (Women's Sports Services)....La
Jolla-based Cosmetic Therapeutics has become the "Official
Sun Screen" of the '99 TIG Tennis Classic, to be held next
week in San Diego. U.S. jewelry distributor CHARRIOL is the
official "Time Sponsor" of the event (TIG Tennis Classic).
