LINING UP FOR A SHOT: In Dallas, Brad Townsend writes
that Hank Kuehne, who is set to make his pro debut next
month, "has discussed" a ball contract with Srixon "in the
neighborhood" of $250,000 per year, which is "at least
$100,000 a year higher than most beginning pros garner."
Townsend adds that although Hugo Boss "had been the rumored
front-runner to sign Kuehne to an apparel deal, those
negotiations have broken off. And Kuehne has decided to
wait until he earns his PGA Tour card before signing an
equipment deal" (DALLAS MORNING NEWS, 7/28).
PESPI IS IN THE HALL: PepsiCo has signed a sponsorship
agreement with the National Football Foundation and the
College Football Hall of Fame. Dallas-based Host
Communications handled the deal (Host).
MORE NOTES: Mia Hamm has designed a Jimmy V tie and a
portion of the proceeds will be donated to the Jimmy V
Foundation for cancer research (Ft. Lauderdale SUN-SENTINEL,
7/27)....In Dallas, Frank Luksa examines the multiple
sponsorship deals surrounding the Cowboys' preseason camp in
Wichita Falls writes that Cowboys Owner Jerry Jones
"estimated" that for sponsors to "qualify as a marketing
presence" during the Cowboys five-week camp, they "add" 20%
to their regular-season bill (DALLAS MORNING NEWS,
7/28)....Ad spots for ESPN's coverage of Bowling's U.S. Open
on Sunday, August 1, are sold out. New Skin, a liquid
bandage product, and Dickies, a line of men's clothing, are
the latest to buy time, and both have been designated as
"Platinum" sponsors for the telecast. Along with presenting
sponsor AMF, they will receive opening and closing
billboards, as well as camera signage during ESPN's
telecast. Other telecast sponsors include MasterCard,
Hershey, and A-B's Budweiser and Bud Light (Strike Ten).
