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TBWA TO STRESS OLYMPIC SPIRIT IN WINNING IOC GLOBAL ACCOUNT

The IOC named TBWA Worldwide as its first agency of record "for a massive" $150M global ad effort, according to Wayne Friedman of AD AGE. The IOC chose TBWA over Y&R Advertising after narrowing its search from 20 shops to two. The agency's "initial efforts for the I...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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