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MEDIA NOTES

          TV MONITOR: Last night's 11:00pm ET edition of FSN's
     "Primetime" (Fox Sports Net South) led with Blue Jays-
     Indians, followed by Devil Rays-Yankees.  CNN/SI's 11:00pm
     ET "Sports Tonight" led with Blue Jays-Indians, followed by
     Orioles-Red Sox.  ESPN's 11:00pm ET "SportsCenter" led with
     Braves-Marlins and followed with Mets-Expos (THE DAILY).  
          TECH SNAFU: ESPN's 8:00pm ET MLS Mutiny-Wizards
     telecast last night was delayed until 8:30pm ET due to
     technical difficulties at Arrowhead Stadium.  The net went
     with ESPNews coverage during the delay (THE DAILY).
          NET REMATCH? USA TODAY's Rudy Martzke writes that
     upcoming TV rights negotiations "might start TV dominoes
     that result in a swap of properties, with NBC gaining the
     Triple Crown and ABC landing Wimbledon."  ABC has "given up
     its right to match a top offer by another network" for
     renewal of its Triple Crown rights, and NBC "is the front-
     runner" to land the series.  Meanwhile, NBC has lost "about"
     $10M a year on its Wimbledon contract, and if the net "lands
     the Triple Crown, it could back off" from Wimbledon, and
     Martzke writes that ABC's "chances of grabbing Wimbledon,"
     with ESPN, would be "enhanced" (USA TODAY, 7/23).
          GOPHERS ON ESPN: On HBO's next "Real Sports," which
     airs Monday at 10:00pm ET, Armen Keteyian interviews former
     Univ. of MN academic counseling office manager Jan
     Gangelhoff, who claimed that she had written more than 400
     papers for the school's men's basketball team.  Keteyian:
     "Now Jan, are they (the players), as you're typing and
     writing, are they next to you?"  Gangelhoff: "Sometimes. 
     Sometimes."  Keteyian: "And other times what are they
     doing?"  Gangelhoff: "Watching ESPN" (HBO).
          NAMES & FACES: ABC Sports renewed announcer Jim McKay's
     contract for three years.  McKay will call the Triple Crown,
     British Open and contribute to ABC's "Wide World of Sports"
     (USA TODAY, 7/23)....The NHL Panthers named Jiggs McDonald
     as the team's radio play-by-play announcer.  McDonald had
     worked with Fox on its NHL broadcasts (Panthers)....Guest
     appearances on the next "Arli$$" (Sunday, 9:30pm ET, HBO)
     include Dodgers Manager Davey Johnson and members of WCW. 
     The episode replays Tuesday at 11:30pm ET, Wednesday at
     8:00pm ET and Friday at midnight ET (THE DAILY).   
          MORE NOTES: A Canadian federal court yesterday awarded
     the NFL C$440,000 in damages from three bars in Niagra Falls
     and St. Catharines for "picking up the satellite feed for
     blacked-out Buffalo Bills games" (TORONTO SUN, 7/23)....In
     Toronto, William Houston writes that "for the first time" in
     Canada, CBC and TSN will integrate coverage of an int'l
     event with their coverage of the XIII Pan Am Games from
     Winnipeg, starting tonight. TSN will carry daytime
     telecasts, while the CBC will carry primetime events
     (Toronto GLOBE & MAIL, 7/23).  In Toronto, Chris Zelkovich
     noted the CBC/TSN coverage, which features about 88 hours of
     action, is helping the networks "cope with rising rights and
     production costs" (TORONTO STAR, 7/22)....Athlete Direct
     will produce and manage the Web site for MLS Revolution
     player-coach Walter Zenga.  Woolf Associates Assistant Dir
     of Athlete Marketing Kim Parsons handled (Woolf Associates). 
     

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