OF COORS JOHN ELWAY HAS AN EXPLANATION FOR HIS BEER ADS

          Critics say that John Elway's appearance in a Coors TV
     ad campaign "sends a bad message to the youth who have come
     to idolize him," according to Sam Adams of the ROCKY
     MOUNTAIN NEWS.  But Elway said, "It's amazing how you get
     hammered for so many things.  The reasons I did the
     commercials are one, we're not trying to sell to kids -- the
     commercials are for adults, and two, it's a Colorado
     product.  But you're always going to be criticized for
     something."  Elway: "There will be commercials (for Coors)
     that stress the dangers of drinking and driving and
     discourage under-aged drinking too" (ROCKY MTN NEWS, 7/23).